Conceptualization
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To form a concept or concepts of, and especially to interpret in a conceptual way: To form concepts.
conceptualization (plural conceptualizations)
The process of forming a conceptual form of a phenomenon; the act of conceptualizing
The concept so formed; something conceptualized
he ability to invent or formulate an idea or concept. The conceptualization phase of a project occurs in the initial design activity when the scope of the project is drafted and a list of the desired design features and requirements is created.